Taxi Company signs up for Lifesaving product

Checkers Taxi Company protects their drivers with ICE-Discs.

Falmouth Taxi Company ‘Checkers’ are the first taxi company in the UK to place an ICE-Disc into each of their cars, helping to protect their drivers if they are involved in an incident whilst driving.
Anne O’Connell Owner of Checkers taxis said "Keeping my drivers safe is very important to me; my drivers and I are out driving for many hours each day, who knows what might happen. I hope we will never have to put the ICE-Discs into practice, but we have them there just in case"
ICE-Discs were designed by Sam Lonsdale & Mark Rosevear to replace the newly redundant tax discs and tax disc holders. ICE-Discs hold medical information which will help medical professionals to understand the best course of treatment and tests for persons involved in road traffic incidents or medical emergency whilst commuting. The self-adhesive Holders which fit in your windscreen are printed with the acronym I.C.E (In Case of Emergency) and the Star of Life which are both widely recognised by the emergency services as medical identification symbols.
"We are delighted that a local taxi company have fitted their cars with ICE-Discs, driver safety is an important issue amongst professional drivers" - Mark Rosevear ICE-Disc partner.
"ICE-Discs won’t stop you from being involved in a car incident, but they are there to hopefully give you a head start when it comes to your pre-hospital care. We would be happy to speak to any professional drivers or companies who would like to use ICE-Discs, please get in touch," - Sam Lonsdale ICE-Discs Partner.


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Pitch to Rich - Competition 2015

Sam and I Have entered the Virgin Media Business plan Competition 'Pitch to Rich'. To get though to the next round we need as many votes as we can get we have till the 5th of May. Please can you follow the link below and vote for us and please can you share with your family and friends.

Thank you.



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Falmouth businessmen launch new 'in case of emergency' discs to replace vehicle tax discs holders

Two Falmouth coastguard officers have come up with a potentially lifesaving replacement for tax disc holders.

Businessmen Sam Lonsdale and Mark Rosevear have launched ICE-Discs, which can hold medical information.

This allows medical professionals to quickly understand the best course of treatment for persons involved in road traffic incident and medical emergency.

The self-adhesive holders have the acronym ICE (In Case of Emergency) and the Star of Life which are both widely recognised by paramedics and the other emergency services as medical identification symbols.


As well as holding relevant medical information, they also contain next of kin details.

Mr Rosevear said: “We were discussing the options out there for I.C.E (in case of emergency) when involved in a car incident.

“Whilst doing some research we found lots of I.C.E products all of which required either phone access or technology that requires paramedics to download and scan QR or bar codes.

“This can take alot of time so usually happens on arrival at hospital.

“Our discs allow EMS to grab the information without worrying about signal or phone technology, saving valuable time.”

And Mr Lonsdale added: “ICE-Discs not only help with the decisive treatment of casualties, but can also alert medical staff quickly to peoples next of kin, allowing the quick contact of family members can also alert medical staff to further medical information.”

Figures show in the year ending September 2014 there were 1,730 reported road fatalities, 24,360 killed or seriously injured casualties and 192,910 reported road casualties.

“We don’t expect ICE-Discs to lower these figures but ICE-Discs can help with quicker treatment of casualties which could save lives,” added Mr Lonsdale.

“Paramedics are very much stretched, so if we can assist them with their job, we at ICE-Discs will be more than happy.”

For more information on ICE-Discs or to buy one (at a cost of £3.95 each), visit the website or E-mail


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What might be coming behind you

Emergency services respond at all times of day and night, think about them when you park your vehicles on side streets and roads, will a fire engine, ambulance or other rescue vehicle be able to get through the remaining gap on the road. Minutes cost lives. 


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Reported Road Casualties in Great Britain, 2012

Key findings

The key findings from the RRCGB 2013 report include:

► Road deaths in 2013 decreased by 2 per cent compared to 2012, to

1,713. This is the lowest figure since national records began in 1926.

► The number of people seriously injured decreased by 6 per cent to

21,657 in 2013, compared to 2012.

► The total number of casualties in road accidents reported to the

police in 2013 was 183,670, down 6 per cent from the 2012 total.

► Vehicle traffic levels have remained broadly stable with a small

increase of 0.4 per cent between 2012 and 2013.

► Pedal cyclist deaths decreased by 8 per cent to 109 in 2013,

compared to 118 in 2012.

► Pedal cyclist deaths have seen a long-term fall, but have fluctuated

between roughly 100 and 120 over the last six years. Since records

began in the 1920s, the highest annual figure seen for cyclist deaths

was 1,536 in 1934. The lowest annual figure for pedal cyclist deaths

was 104 in 2009, 93 per cent lower than the 1934 high.

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